About Us
Home / About Us
About Ethereal
Ethereal is the extended and new version of Photographya which is establish and acclaimed since 2003 in the photography and fine art world. Capturing creatively most precious moments of events and celebrations and turning them into memories that will come back to life forever. We are creating concept shoots for fashion, products and service providers. Ethereal is offering a wide variety of services and products such as branding, creative marketing & advertising solutions, a full equipped and innovative cutting edge indoor Studio, a leading edge technology Lab for commercial and fine art print and rental space for entrepreneurs. Furthermore we are focusing on imaginative workshops to assist in the creation of an Emirati art circle. We aim to be the art hub for photography & art production in Abu Dhabi by teaming up with highly professional, motivated and dedicated artists.
The Founder
The love of Photography can hit the most unlikely of people. With that being said it should come as no surprise that the owner of Ethereal, Photographya and Art Production started off as a Strategy and Business Development Manager with a background in Marketing and Public Relations.

Aisha is best known for her entrepreneurial spirit in opening the first Photography business with full security solutions in UAE, which especially UAE nationals trust and soon became their favorite choice for Engagement-, Wedding-, Celebrations- and special Occasion Photography and is now concentrating in establishing a hub for artists and entrepreneurs in the heart of Abu Dhabi.

Our Team

  • Sarah, a 24-year old graduate of International Relations joined Photographya in 2018 as the Marketing and Sales Coordinator. She brought with her almost 10 years of sales and admin experience and forces everybody to stop using plastic. She tries to live her life through less impact, cruelty-free, minimalistic, and Islamic values.
    Marketing and Sales Coordinator
  • Claire joined us with a long CV of Photography experience in 2017. She previously worked in Qatar and had her own photography business in the Philipines. She is specialised in Baby Photography and Wedding Events.
  • Del started as a site engineer and worked for government entities and is now following her passion as a photo- and videographer, specializing in commercial projects such as fashion and product shoots.
    Junior Photo & Videographer
  • As one of our youngest team member Andrea is adding a fresh and contemporary feel to her work. She loves to play with concepts, techniques and light to give every picture a unique and creative spin.
  • Lyn is a true veteran in the customer service with more than 15 years of experience. She is coordinating projects from the first inquiry until the final handover and makes sure that every single project meets your expectation.
    Front Desk Coordinator
  • Aza is the creative power house behind Ethereal. A Fine Arts graduate who previously worked as an Art Director for Avon and is now responsible for conceptual designs, illustrations, art directions, branding and marketing strategies as well as gallery exhibitions and product development.
    Art Director
  • Jonalyn found her calling while working as sales for Kodak, passing photography and print courses with ease and getting hired from one of the largest photo- & videography studios in Saudi Arabia. Jonalyn fell instantly in love with videography and perfected her skill and eye for cinematography over the years.
  • Amy started in 2003 as one of the Pioneers of Photographya. Amy joined as an attendant and got cross trained into photo- & videography. In 2009, she took over the binding section and is the creative head behind the arts and crafts of our customized photo books.
    Binder/ Photographer
  • With a life long experience in printing, Christina is setting the highest standards in our Lab and makes sure that only the highest quality prints are leaving our studio. She joined our company in 2007.
    Printer/ Crane Operator
  • Nilupa is a graphic design graduate and joined Photographya in 2009 as a photographer and video- & photo editor. She is applying her extensive knowledge in photo & video projects in the most artistic way. Always looking for creative angles and arrangements to capture special moments with her camera.
    Senior Videographer/ Photographer
  • Beverly is our Jack of all trades. She started as a videographer and videoeditor, retoucher, printer, carpenter, assists the reception in sales and during exhibitions, handles administrative work for finance, purchase and HR and is currently working as our PRO.
  • As a Multi Media and IT graduate, graphic design came naturally to the passionate artist. Sameeja joined Photographya 7 years ago adding editorial values to Portrait, Fashion and of course Wedding Photography.
    Senior Photographer/ Graphic Designer

Team Work